ChatGPT Search: Google Kingslayer?

ChatGPT Search has launched and the search landscape won’t be the same again.

Nov 3, 2024 • Rory Hope

October 2024

How startups grow in the age of intelligence

We’re living in strange times.

Oct 27, 2024

AI agents will change marketing forever

Marketer, meet your AI agent. Companies like HubSpot and Salesforce have been launching new AI agents to do tasks autonomously for use cases across…

Oct 19, 2024 • Rory Hope

Is Google’s dominance of the $300 billion search industry over?

The Wall Street Journal claims Google’s dominance of the $300 billion search advertising market is slipping as new challengers emerge in their article…

Oct 13, 2024 • Rory Hope

Google rolls out AI-organised search results

The latest AI update from Google sees the company roll out AI-organised search results in the US for search queries that "may be open-ended or have no…

Oct 6, 2024 • Rory Hope

June 2024

Google makes changes to AI Overviews after bad press

Pizza and glue anyone?

Jun 1, 2024 • Rory Hope

February 2024

Understanding Google’s Ranking Systems makes you a better SEO

As an SEO, or a marketer who’s responsible for SEO performance, it’s important for you to understand Google’s ranking systems.

Feb 24, 2024 • Rory Hope

January 2024

What marketers need to know about Google’s Gemini

What marketers need to know about Google’s Gemini. Last month, Google introduced its new AI model, Gemini 1.0.

Jan 7, 2024 • Rory Hope

December 2023

Google’s November 2023 Core Algorithm Update has finished, what next?

Google’s November 2023 Core Algorithm Update has finished, what next? This is the end of the third Core Algorithm Update of the year.

Dec 3, 2023 • Rory Hope

October 2022

Entity SEO 101: What is Entity SEO?

What is Entity SEO?

Oct 8, 2022 • Rory Hope

August 2022

SEO Personas: How To Improve SEO Content Strategy Using Social Data

You can access the presentation that I delivered at INBOUND22 in the seminar "SEO Personas: How To Improve SEO Content Strategy Using Social Data" by…

Aug 31, 2022 • Rory Hope

January 2022

3 Pillars of SEO Success: Content, Data Analytics & Leadership

SEO success can be boiled down to three key pillars: content, data analytics and leadership.

Jan 17, 2022 • Rory Hope