Hey there! I'm Rory 👋
I'm Rory Hope, an experienced SEO & growth marketer sharing my knowledge on marketing, growth and leadership. I'm the Head of Content SEO at HubSpot, responsible for organic growth and user acquisition.
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Guide to Madeira: Highlights & Places to Visit 🇵🇹
Here's my guide to Madeira. I visited Madeira in November 2022, and if you're looking for a place that has spectacular mountains, dense forests, hiking, quality cuisine, exotic birds and oceans full of marine life, then this is a fantastic destination for you. Here are my highlights from a week-long
Entity SEO 101: What is Entity SEO?
What is Entity SEO? Entity SEO helps search engines to understand the entities within your content. This will then work to ensure your content is included in Google's search results when processing of a user's search query related to that entity (e.g. a topic like 'cryptocurrency'). By organising information
SEO Personas: How To Improve SEO Content Strategy Using Social Data
You can access the presentation that I delivered at INBOUND22 in the seminar "SEO Personas: How To Improve SEO Content Strategy Using Social Data" by clicking on the PDF download link below. Access the presentation to learn how to create your SEO Personas SEO Personas Improve SEO Content Strategy With
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