Hey there! I'm Rory 👋
I'm Rory Hope, an experienced SEO & growth marketer sharing my knowledge on marketing, growth and leadership. I'm the Head of EN Growth at HubSpot, responsible for new user acquisition.
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Google makes changes to AI Overviews after bad press
Pizza and glue anyone? You’d be forgiven for thinking this is how you get cheese to stick to your pizza after Googling it thanks to Google’s new AI Overviews. This particular AI Overview surfaced from an old Reddit post from author ‘fucksmith’ according to 404 Media in Google
Understanding Google’s Ranking Systems makes you a better SEO
As an SEO, or a marketer who’s responsible for SEO performance, it’s important for you to understand Google’s ranking systems. It will make you a better SEO, improving your ability to manage your core responsibilities: * Create helpful, reliable content that ranks well * Analyse the impact of algorithm
What marketers need to know about Google’s Gemini
What marketers need to know about Google’s Gemini. Last month, Google introduced its new AI model, Gemini 1.0. It’s being described as the ‘Chat GPT-4 killer’, and it’s been given all the hype you’d expect from a major AI announcement. Let’s take a look
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