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Rory Hope

Hey there! I'm Rory 👋

I'm Rory Hope, an experienced SEO & growth marketer sharing my knowledge on marketing, growth and leadership. I'm the Head of EN Growth at HubSpot, responsible for new user acquisition.

Subscribe to Rory’s Roundup ✏️ - a newsletter for marketers who practice the art and science of Growth.

Recent Posts

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Google rolls out AI-organised search results

The latest AI update from Google sees the company roll out AI-organised search results in the US for search queries that "may be open-ended or have no single right answer – like if you’re searching for a vegetarian appetizer to make for a dinner party." Key takeaways: * Users

Google rolls out AI-organised search results
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Google makes changes to AI Overviews after bad press

Pizza and glue anyone? You’d be forgiven for thinking this is how you get cheese to stick to your pizza after Googling it thanks to Google’s new AI Overviews.  This particular AI Overview surfaced from an old Reddit post from author ‘fucksmith’ according to 404 Media in Google

Google makes changes to AI Overviews after bad press
Members Public

Understanding Google’s Ranking Systems makes you a better SEO

As an SEO, or a marketer who’s responsible for SEO performance, it’s important for you to understand Google’s ranking systems.  It will make you a better SEO, improving your ability to manage your core responsibilities: * Create helpful, reliable content that ranks well * Analyse the impact of algorithm

Understanding Google’s Ranking Systems makes you a better SEO