Skip to content
Rory Hope

Hey there! I'm Rory 👋

I'm Rory Hope, an experienced SEO & growth marketer sharing my knowledge on marketing, growth and leadership. I'm the Head of Content SEO at HubSpot, responsible for organic growth and user acquisition.

Subscribe to Rory’s Roundup ✏️ - a newsletter for marketers who practice the art and science of Organic Growth.

Recent Posts

Members Public

Understanding Google’s Ranking Systems makes you a better SEO

As an SEO, or a marketer who’s responsible for SEO performance, it’s important for you to understand Google’s ranking systems.  It will make you a better SEO, improving your ability to manage your core responsibilities: * Create helpful, reliable content that ranks well * Analyse the impact of algorithm

Understanding Google’s Ranking Systems makes you a better SEO
Members Public

What marketers need to know about Google’s Gemini

What marketers need to know about Google’s Gemini. Last month, Google introduced its new AI model, Gemini 1.0. It’s being described as the ‘Chat GPT-4 killer’, and it’s been given all the hype you’d expect from a major AI announcement.  Let’s take a look

What marketers need to know about Google’s Gemini
Members Public

Google’s November 2023 Core Algorithm Update has finished, what next?

Google’s November 2023 Core Algorithm Update has finished, what next? This is the end of the third Core Algorithm Update of the year.

Google’s November 2023 Core Algorithm Update has finished, what next?