Hey there! I'm Rory 👋
I'm Rory Hope, an experienced SEO & growth marketer sharing my knowledge on marketing, growth and leadership. I'm the Head of EN Growth at HubSpot, responsible for new user acquisition.
Subscribe to Rory’s Roundup ✏️ - a newsletter for marketers who practice the art and science of Growth.
How startups grow in the age of intelligence
We’re living in strange times. The generative AI boom has had a seismic impact on the marketing landscape and startups need to rewrite their marketing playbooks for this new age of intelligence. Large-language model (LLM) technology has catapulted forward marketing automation capabilities, whilst at the same time creating a
AI agents will change marketing forever
Marketer, meet your AI agent. Companies like HubSpot and Salesforce have been launching new AI agents to do tasks autonomously for use cases across Marketing, Sales and Customer Service. HubSpot recently launched Breeze AI at INBOUND that includes a Social Media, Content, Prospecting and Customer Service Agents. Salesforce announced Agentforce,
Is Google’s dominance of the $300 billion search industry over?
The Wall Street Journal claims Google’s dominance of the $300 billion search advertising market is slipping as new challengers emerge in their article, “Google’s Grip on Search Slips as TikTok and AI Startups Mount Challenge”. Some of the challenges Google faces as claimed by WSJ are: 1. The
Rory Hope Newsletter
Join the newsletter to receive the latest updates in your inbox.