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How startups grow in the age of intelligence

We’re living in strange times. The generative AI boom has had a seismic impact on the marketing landscape and startups need to rewrite their marketing playbooks for this new age of intelligence.  Large-language model (LLM) technology has catapulted forward marketing automation capabilities, whilst at the same time creating a

How startups grow in the age of intelligence
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AI agents will change marketing forever

Marketer, meet your AI agent. Companies like HubSpot and Salesforce have been launching new AI agents to do tasks autonomously for use cases across Marketing, Sales and Customer Service.  HubSpot recently launched Breeze AI at INBOUND that includes a Social Media, Content, Prospecting and Customer Service Agents.  Salesforce announced Agentforce,

AI agents will change marketing forever
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Is Google’s dominance of the $300 billion search industry over?

The Wall Street Journal claims Google’s dominance of the $300 billion search advertising market is slipping as new challengers emerge in their article, “Google’s Grip on Search Slips as TikTok and AI Startups Mount Challenge”.  Some of the challenges Google faces as claimed by WSJ are: 1. The

Is Google’s dominance of the $300 billion search industry over?
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Google rolls out AI-organised search results

The latest AI update from Google sees the company roll out AI-organised search results in the US for search queries that "may be open-ended or have no single right answer – like if you’re searching for a vegetarian appetizer to make for a dinner party." Key takeaways: * Users

Google rolls out AI-organised search results
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Google makes changes to AI Overviews after bad press

Pizza and glue anyone? You’d be forgiven for thinking this is how you get cheese to stick to your pizza after Googling it thanks to Google’s new AI Overviews.  This particular AI Overview surfaced from an old Reddit post from author ‘fucksmith’ according to 404 Media in Google

Google makes changes to AI Overviews after bad press
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Understanding Google’s Ranking Systems makes you a better SEO

As an SEO, or a marketer who’s responsible for SEO performance, it’s important for you to understand Google’s ranking systems.  It will make you a better SEO, improving your ability to manage your core responsibilities: * Create helpful, reliable content that ranks well * Analyse the impact of algorithm

Understanding Google’s Ranking Systems makes you a better SEO
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What marketers need to know about Google’s Gemini

What marketers need to know about Google’s Gemini. Last month, Google introduced its new AI model, Gemini 1.0. It’s being described as the ‘Chat GPT-4 killer’, and it’s been given all the hype you’d expect from a major AI announcement.  Let’s take a look

What marketers need to know about Google’s Gemini
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Google’s November 2023 Core Algorithm Update has finished, what next?

Google’s November 2023 Core Algorithm Update has finished, what next? This is the end of the third Core Algorithm Update of the year.

Google’s November 2023 Core Algorithm Update has finished, what next?
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Entity SEO 101: What is Entity SEO?

What is Entity SEO? Entity SEO helps search engines to understand the entities within your content. This will then work to ensure your content is included in Google's search results when processing of a user's search query related to that entity (e.g. a topic like

Entity SEO 101: What is Entity SEO?
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SEO Personas: How To Improve SEO Content Strategy Using Social Data

You can access the presentation that I delivered at INBOUND22 in the seminar "SEO Personas: How To Improve SEO Content Strategy Using Social Data" by clicking on the PDF download link below. Access the presentation to learn how to create your SEO Personas SEO Personas Improve SEO Content

SEO Personas: How To Improve SEO Content Strategy Using Social Data