Blog
AI agents will change marketing forever
Marketer, meet your AI agent. Companies like HubSpot and Salesforce have been launching new AI agents to do tasks autonomously for use cases across Marketing, Sales and Customer Service. HubSpot recently launched Breeze AI at INBOUND that includes a Social Media, Content, Prospecting and Customer Service Agents. Salesforce announced Agentforce,
Is Google’s dominance of the $300 billion search industry over?
The Wall Street Journal claims Google’s dominance of the $300 billion search advertising market is slipping as new challengers emerge in their article, “Google’s Grip on Search Slips as TikTok and AI Startups Mount Challenge”. Some of the challenges Google faces as claimed by WSJ are: 1. The
Google rolls out AI-organised search results
The latest AI update from Google sees the company roll out AI-organised search results in the US for search queries that "may be open-ended or have no single right answer – like if you’re searching for a vegetarian appetizer to make for a dinner party." Key takeaways: * Users
Google makes changes to AI Overviews after bad press
Pizza and glue anyone? You’d be forgiven for thinking this is how you get cheese to stick to your pizza after Googling it thanks to Google’s new AI Overviews. This particular AI Overview surfaced from an old Reddit post from author ‘fucksmith’ according to 404 Media in Google
Understanding Google’s Ranking Systems makes you a better SEO
As an SEO, or a marketer who’s responsible for SEO performance, it’s important for you to understand Google’s ranking systems. It will make you a better SEO, improving your ability to manage your core responsibilities: * Create helpful, reliable content that ranks well * Analyse the impact of algorithm
What marketers need to know about Google’s Gemini
What marketers need to know about Google’s Gemini. Last month, Google introduced its new AI model, Gemini 1.0. It’s being described as the ‘Chat GPT-4 killer’, and it’s been given all the hype you’d expect from a major AI announcement. Let’s take a look
Google’s November 2023 Core Algorithm Update has finished, what next?
Google’s November 2023 Core Algorithm Update has finished, what next? This is the end of the third Core Algorithm Update of the year.
Entity SEO 101: What is Entity SEO?
What is Entity SEO? Entity SEO helps search engines to understand the entities within your content. This will then work to ensure your content is included in Google's search results when processing of a user's search query related to that entity (e.g. a topic like
SEO Personas: How To Improve SEO Content Strategy Using Social Data
You can access the presentation that I delivered at INBOUND22 in the seminar "SEO Personas: How To Improve SEO Content Strategy Using Social Data" by clicking on the PDF download link below. Access the presentation to learn how to create your SEO Personas SEO Personas Improve SEO Content
3 Pillars of SEO Success: Content, Data Analytics & Leadership
SEO success can be boiled down to three key pillars: content, data analytics and leadership. By perfecting your skills and experience across these three pillars, you can develop into a highly effective SEO and growth marketing leader. The first two pillars of content and data analytics will mould you into
