As an SEO, or a marketer who’s responsible for SEO performance, it’s important for you to understand Google’s ranking systems. It will make you a better SEO, improving your ability to manage your core responsibilities: * Create helpful, reliable content that ranks well * Analyse the impact of algorithm
What marketers need to know about Google’s Gemini. Last month, Google introduced its new AI model, Gemini 1.0. It’s being described as the ‘Chat GPT-4 killer’, and it’s been given all the hype you’d expect from a major AI announcement. Let’s take a look
Google’s November 2023 Core Algorithm Update has finished, what next? This is the end of the third Core Algorithm Update of the year.
What is Entity SEO? Entity SEO helps search engines to understand the entities within your content. This will then work to ensure your content is included in Google's search results when processing of a user's search query related to that entity (e.g. a topic like
You can access the presentation that I delivered at INBOUND22 in the seminar "SEO Personas: How To Improve SEO Content Strategy Using Social Data" by clicking on the PDF download link below. Access the presentation to learn how to create your SEO Personas SEO Personas Improve SEO Content
SEO success can be boiled down to three key pillars: content, data analytics and leadership. By perfecting your skills and experience across these three pillars, you can develop into a highly effective SEO and growth marketing leader. The first two pillars of content and data analytics will mould you into
You can find the full Semrush presentation of my seminar on the Semrush website: "How To Improve Performance With Audience-first SEO & Content Strategy [https://www.semrush.com/webinars/how-to-improve-performance-with-audience-first-seo-and-content-strategy/] ", along with a write up of the process using an example from the property industry.